Lucky’s Bakehouse Holiday cookbook design

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The project: a four-color cookbookof delicious holiday recipes by premiere dessert chef Jennifer Bush.

Our primary design goal was to lay out the text in ways that complement the beautiful photography by Jennifer Olsen.

For typography, we focused on elegance and flair, employing optional ligatures and swashes on the titles.

Cookbooks are first and foremost instruction manuals. They need to be clear and easy to follow— especially for people reading while in the thick of preparation, and refer back to while hands covered in butter and flour .

(Note: I scrambled the recipe details out of courtesy to the chef. You can get the actual recipes from the book and website.)

Professional baking tips and other notes were flagged with icons to make them easy to scan visually.

I also designed two ebook versions:

a fixed-layout ePub for Apple iBooks
and a reflowable Kindle version.

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